Denim brands were in full force at The Bread & Butter Trade Show in Berlin. We noticed lots of great labels exhibiting along with veterans like GSTAR, Diesel, Calvin Klein Jeans and Levi’s to name a few. A couple of these great and relatively new brands that we would like to mention are Lotus Jeans and J.C. Rags. Lotus Jeans has established over 658 points of sales in the European denim market during its very successful four seasons in business. Lotus jeans develops amazing new finishes and washes. J.C. Rags is another one of our favorites with their concept of Industrial Evolution they deliver really nice clothes inspired by a ‘worker’, their fabrics are treated to look worn and vintage, it is quite remarkable.
In terms of trends we noticed the double-faced denim at several brands booths, this is an interesting idea that offers consumers two different colors of jeans in one garment.
We also noticed lots of cool color treatment in denim for both men and women and even thought the skinny jeans are still here to stay we also noticed cool slouchy fitted styles for a more relaxed look, a strong trend seen among the youngsters in Berlin whose look is often casual from day to night.

Its been a great, successful journey for Bread and Butter tradeshow. A few years ago, the tradeshow left its native home of Berlin, Germany to Barcelona, Spain. Now the tradeshow is back in Berlin and B&B's new location is a historical and architectural masterpiece in the heart of Berlin: the former airport Berlin-Tempelhof. Over the years, Bread and Butter has shown to be a key player in denim and sportswear in the international fashion industry with brands like G-star and Replay all coming together twice a year in a huge international setting. Even newer brands like William Rast are exhibiting at the tradeshow this year wanting to get in on the action. The tradeshow for selected brands presents a clear and concentrated brand portfolio from July 1-3 2009 in Berlin Tempelhof. The tradeshow says its clear aim for the future is to position Berlin as the internationally leading fashion metropolis in the segment of contemporary clothing culture. See you in Berlin this summer!

Last Summer along with almost 90,000 international fashion professionals, we attended Bread and Butter in Barcelona. The tradeshow returns next week January 21 through 23 in the Catalan Spanish capital for Winter 2009. Fashion labels like See by Chloe, Jade Jagger, and Desigual are among hundreds of international fashion brands who will be at the tradeshow complete with shows, events and parties all over Barcelona.

An area at Bread and Butter Tradeshow

A Trendcocktail favorite booth-collection at this recent Barcelona Tradeshow:

K KARL LAGERFELD

Antwerp, Belgium has been on the travelling jet set list a few years now. People go to Antwerp to see something new and innovative when they feel Paris and New York starts to look the same. Here are a few looks from Antwerp Royal Academy of Arts newest graduates.


Another design from Antwerp, Belgium

B B B Tradeshow
New Order

A photo at the tradeshow where architectural backdrops meet with international fashion people.
Over 100,000 international fashion people visited the show and hundreds of international fashion labels attended.